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The Lead

Insights From Our Team

Itching for Buyers? How OTC Companies Can Reach the Psoriasis & Eczema Market

Posted by Chuck Hajj, Executive Director on Mar 29, 2018 5:13:44 PM


There are over 30 million people suffering from eczema in the United States, and approximately 7.5 million people with psoriasis.

Skin disease patients are looking for relief, but where do they go for information?

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Topics: Health, POC, Marketing

Avoid These 5 Multicultural Marketing Mistakes

Posted by Chuck Hajj, Executive Director on Mar 16, 2018 9:03:00 AM


Multicultural marketing is fundamental to maximizing audience reach. By limiting your brand to a specific demographic based on culture or language, you’re likely overlooking significant outreach opportunities in your marketing strategy.

To ensure an effective approach to multicultural marketing, avoid these five mistakes.

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Topics: Multicultural, Marketing

Gen Z: How the Upcoming Generation Will Change the Way You Market

Posted by Chuck Hajj, Executive Director on Feb 1, 2018 10:03:00 AM


Look out millennials—there’s a new generation of buyers on the market.

Generation Z, or “Gen Z,” refers to anyone born between 1996 and 2010, and trust us: you want to get their attention. Gen Z is made up of approximately 2 to 2.52 billion people boasting $44 billion in buying power.

They may be young now, but over the next five to ten years, Gen Z will take over household spending in droves. Get their attention quickly—and keep it—by implementing a targeted marketing strategy. 

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Topics: Millennials, Marketing

Try It, You’ll Like It: How Product Samples Increase Profits

Posted by Chuck Hajj, Executive Director on Jan 24, 2018 9:15:02 AM

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Want consumers to experience—and love—your product? Give them a free taste of what you have to offer.   

Product sampling allows you to showcase your product and its benefits in the most hands-on way possible. In fact, not only will 92% of customers try a product sample offered to them—53% of customers will buy it.

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Topics: Beauty, Health, Millennials, Mom, Multicultural, Marketing, sampling

Is There An eDoctor In The House?: How Self-Diagnoses Impact Pharma Sales

Posted by Chuck Hajj, Executive Director on Dec 15, 2017 1:19:41 PM

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We’ve all been there. You come down with a cold, or you find a weird bump, or you just don’t feel “right.” You pick up your phone or flip open your laptop and start Googling, only to find that either your symptom is perfectly normal—or you’re expected to live for about 3 more weeks.

Either way, you figure a visit to your doctor couldn’t hurt.

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Topics: Health, POC, Marketing

Walmart vs. Amazon—A New Era of One-Stop Shopping For Millennial Moms

Posted by Chuck Hajj, Executive Director on Dec 1, 2017 10:31:17 AM

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"There just aren't enough hours in the day," is the unofficial mantra for millennial moms. As a result, the one-stop shop is a popular choice for moms looking to save precious minutes. And thanks to ever-improving mobile technology, moms can shop from anywhere at any time.

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Topics: Insider, Millennials, Mom, Marketing

Es Más Que Una Simple Barrera Lingüística...It’s More Than Just A Language Barrier.

Posted by Joe Caiazzo, Business Development Director on Nov 3, 2017 11:08:00 AM


If you had difficulty reading the headline, perhaps you now appreciate the importance of speaking the same language – literally and metaphorically – as your audience.

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Topics: Multicultural, Marketing

The Doctor Will See You Now: How to Reach Your Audience through Point of Care Channels

Posted by Chuck Hajj, Executive Director on Oct 18, 2017 9:26:00 AM


Imagine you’re in the doctor’s office. The receptionist says, “The doctor will be right with you,” which is code for “it’ll be another 20 minutes…maybe 30.” You’re tired of staring at your phone, so you scan the waiting room, hoping to find something interesting. What do you see?

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Topics: POC

4 New Trends in the Beauty Industry

Posted by Jen Powilson, Business Development Manager on Oct 13, 2017 10:40:00 AM


The beauty industry is constantly evolving to meet the needs of its expanding consumer base. As marketers, it’s our job to keep our finger on the pulse of this dynamic industry so we can reach new audiences while driving brand loyalty over time. A look at the latest trends and how we can keep up:

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Topics: Beauty, Health, Millennials, Mom