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The Lead

Insights From Our Team

Itching for Buyers? How OTC Companies Can Reach the Psoriasis & Eczema Market

Posted by Chuck Hajj, Executive Director on Mar 29, 2018 5:13:44 PM


There are over 30 million people suffering from eczema in the United States, and approximately 7.5 million people with psoriasis.

Skin disease patients are looking for relief, but where do they go for information?

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Topics: Marketing, POC, Health

Try It, You’ll Like It: How Product Samples Increase Profits

Posted by Chuck Hajj, Executive Director on Jan 24, 2018 9:15:02 AM

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Want consumers to experience—and love—your product? Give them a free taste of what you have to offer.   

Product sampling allows you to showcase your product and its benefits in the most hands-on way possible. In fact, not only will 92% of customers try a product sample offered to them—53% of customers will buy it.

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Topics: Marketing, sampling, Mom, Health, Beauty, Millennials, Multicultural

Is There An eDoctor In The House?: How Self-Diagnoses Impact Pharma Sales

Posted by Chuck Hajj, Executive Director on Dec 15, 2017 1:19:41 PM

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We’ve all been there. You come down with a cold, or you find a weird bump, or you just don’t feel “right.” You pick up your phone or flip open your laptop and start Googling, only to find that either your symptom is perfectly normal—or you’re expected to live for about 3 more weeks.

Either way, you figure a visit to your doctor couldn’t hurt.

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Topics: Marketing, Health, POC

4 New Trends in the Beauty Industry

Posted by Jen Powilson, Business Development Manager on Oct 13, 2017 10:40:00 AM


The beauty industry is constantly evolving to meet the needs of its expanding consumer base. As marketers, it’s our job to keep our finger on the pulse of this dynamic industry so we can reach new audiences while driving brand loyalty over time. A look at the latest trends and how we can keep up:

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Topics: Beauty, Health, Mom, Millennials