Look out millennials—there’s a new generation of buyers on the market.
Generation Z, or “Gen Z,” refers to anyone born between 1996 and 2010, and trust us: you want to get their attention. Gen Z is made up of approximately 2 to 2.52 billion people boasting $44 billion in buying power.
They may be young now, but over the next five to ten years, Gen Z will take over household spending in droves. Get their attention quickly—and keep it—by implementing a targeted marketing strategy.