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The Lead

Insights From Our Team

Gen Z: How the Upcoming Generation Will Change the Way You Market

Posted by Chuck Hajj, Executive Director on Feb 1, 2018 10:03:00 AM

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Look out millennials—there’s a new generation of buyers on the market.

Generation Z, or “Gen Z,” refers to anyone born between 1996 and 2010, and trust us: you want to get their attention. Gen Z is made up of approximately 2 to 2.52 billion people boasting $44 billion in buying power.

They may be young now, but over the next five to ten years, Gen Z will take over household spending in droves. Get their attention quickly—and keep it—by implementing a targeted marketing strategy. 

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Topics: Millennials, Marketing

Try It, You’ll Like It: How Product Samples Increase Profits

Posted by Chuck Hajj, Executive Director on Jan 24, 2018 9:15:02 AM

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Want consumers to experience—and love—your product? Give them a free taste of what you have to offer.   

Product sampling allows you to showcase your product and its benefits in the most hands-on way possible. In fact, not only will 92% of customers try a product sample offered to them—53% of customers will buy it.

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Topics: Beauty, Health, Millennials, Mom, Multicultural, Marketing, sampling

Walmart vs. Amazon—A New Era of One-Stop Shopping For Millennial Moms

Posted by Chuck Hajj, Executive Director on Dec 1, 2017 10:31:17 AM

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"There just aren't enough hours in the day," is the unofficial mantra for millennial moms. As a result, the one-stop shop is a popular choice for moms looking to save precious minutes. And thanks to ever-improving mobile technology, moms can shop from anywhere at any time.

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Topics: Insider, Millennials, Mom, Marketing

4 New Trends in the Beauty Industry

Posted by Jen Powilson, Business Development Manager on Oct 13, 2017 10:40:00 AM

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The beauty industry is constantly evolving to meet the needs of its expanding consumer base. As marketers, it’s our job to keep our finger on the pulse of this dynamic industry so we can reach new audiences while driving brand loyalty over time. A look at the latest trends and how we can keep up:

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Topics: Beauty, Health, Millennials, Mom