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Insights From Our Team

Avoid These 5 Multicultural Marketing Mistakes

Posted by Chuck Hajj, Executive Director on Mar 16, 2018 9:03:00 AM

 

Multicultural marketing is fundamental to maximizing audience reach. By limiting your brand to a specific demographic based on culture or language, you’re likely overlooking significant outreach opportunities in your marketing strategy.

To ensure an effective approach to multicultural marketing, avoid these five mistakes.

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Topics: Marketing, Multicultural

Try It, You’ll Like It: How Product Samples Increase Profits

Posted by Chuck Hajj, Executive Director on Jan 24, 2018 9:15:02 AM

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Want consumers to experience—and love—your product? Give them a free taste of what you have to offer.   

Product sampling allows you to showcase your product and its benefits in the most hands-on way possible. In fact, not only will 92% of customers try a product sample offered to them—53% of customers will buy it.

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Topics: Marketing, sampling, Mom, Health, Beauty, Millennials, Multicultural

Es Más Que Una Simple Barrera Lingüística...It’s More Than Just A Language Barrier.

Posted by Joe Caiazzo, Business Development Director on Nov 3, 2017 11:08:00 AM

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If you had difficulty reading the headline, perhaps you now appreciate the importance of speaking the same language – literally and metaphorically – as your audience.

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Topics: Multicultural, Marketing