<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=96042&amp;fmt=gif">

The Lead

Insights From Our Team

Avoid These 5 Multicultural Marketing Mistakes

Posted by Chuck Hajj, Executive Director on Mar 16, 2018 9:03:00 AM


Multicultural marketing is fundamental to maximizing audience reach. By limiting your brand to a specific demographic based on culture or language, you’re likely overlooking significant outreach opportunities in your marketing strategy.

To ensure an effective approach to multicultural marketing, avoid these five mistakes.

Read More

Topics: Multicultural, Marketing

Try It, You’ll Like It: How Product Samples Increase Profits

Posted by Chuck Hajj, Executive Director on Jan 24, 2018 9:15:02 AM

Screen Shot 2018-01-02 at 3.27.33 PM.png 

Want consumers to experience—and love—your product? Give them a free taste of what you have to offer.   

Product sampling allows you to showcase your product and its benefits in the most hands-on way possible. In fact, not only will 92% of customers try a product sample offered to them—53% of customers will buy it.

Read More

Topics: Beauty, Health, Millennials, Mom, Multicultural, Marketing, sampling

Es Más Que Una Simple Barrera Lingüística...It’s More Than Just A Language Barrier.

Posted by Joe Caiazzo, Business Development Director on Nov 3, 2017 11:08:00 AM


If you had difficulty reading the headline, perhaps you now appreciate the importance of speaking the same language – literally and metaphorically – as your audience.

Read More

Topics: Multicultural, Marketing