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The Lead

Insights From Our Team

Itching for Buyers? How OTC Companies Can Reach the Psoriasis & Eczema Market

Posted by Chuck Hajj, Executive Director on Mar 29, 2018 5:13:44 PM

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There are over 30 million people suffering from eczema in the United States, and approximately 7.5 million people with psoriasis.

Skin disease patients are looking for relief, but where do they go for information?

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Topics: Marketing, POC, Health

Is There An eDoctor In The House?: How Self-Diagnoses Impact Pharma Sales

Posted by Chuck Hajj, Executive Director on Dec 15, 2017 1:19:41 PM

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We’ve all been there. You come down with a cold, or you find a weird bump, or you just don’t feel “right.” You pick up your phone or flip open your laptop and start Googling, only to find that either your symptom is perfectly normal—or you’re expected to live for about 3 more weeks.

Either way, you figure a visit to your doctor couldn’t hurt.

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Topics: Marketing, Health, POC

The Doctor Will See You Now: How to Reach Your Audience through Point of Care Channels

Posted by Chuck Hajj, Executive Director on Oct 18, 2017 9:26:00 AM

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Imagine you’re in the doctor’s office. The receptionist says, “The doctor will be right with you,” which is code for “it’ll be another 20 minutes…maybe 30.” You’re tired of staring at your phone, so you scan the waiting room, hoping to find something interesting. What do you see?

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Topics: POC